RACHEL KAITLYN JOHNSON

OutdOOR VOICES SOURCING GUIDELINES

Global Sourcing and Import Buying for Fashion

Objective: To select an existing company or to come up with a new company and to choose a product assortment to source from three different countries.

We utilized mock country to company interviews to find which country would best fit our company’s mission, vision, values, and corporate social responsibility while meeting strict quality specifications of our product expansion for Outdoor Voices. Outdoor Voices is an Austin, Texas founded brand with their headquarters in NYC and they have established a unique point of view in the active wear category. Their motto is "Doing Things" and they believe that active wear should not compromise style while using high end and quality fabric and production for their products. This report conveys to the viewer the aesthetic of the brand Outdoor Voices, the environmental and social responsibility we outlined, the planned product expansion, and the country and manufacturer selections we made.